Airbus has appointed Irvine Partners, communication advisory firm as its dedicated Public Relations agency across Sub-Saharan Africa.
A statement by the company said that Irvine Partners would support the communications of the airline within the region for the next three years.
Rachel Irvine, the Chief Executive Officer (CEO), Irvine Partners, said that as a business with a strong foothold across Sub-Saharan Africa and an acute understanding of its audiences, the company was well-positioned to tell the Airbus story.
Irvine stated that the company would focus on tangible impact, specifically around socio-economic development on the continent, responsible growth and sustainability, and innovation within the aerospace industry.
Also commenting, Samsana Ismail, Head of Communications, Airbus Africa Middle East, expressed delight with its collaboration with Irvine Partners.
“Irvine Partners has six offices across the continent, it’s important for us to collaborate with partners who possess a comprehensive understanding of market nuances and dynamics. Together we’ll tell stories that matter within the continent,” he said.
Airbus is a major player on the continent and offers a wide portfolio of aerospace solutions including commercial airlines, helicopters, military aircraft and satellites.
The appointment of Irvine Partners as a dedicated PR agency further signals their commitment to expansion and growth across the region.
Irvine Partners has six offices across Africa and the United Kingdom, and is staffed by on-the-ground communications professionals, each attuned to the nuances of their markets.
The agency is an ideal partner to elevate Airbus’s standing as a significant player on the continent.
Airbus is the latest global brand to join Irvine Partners’ impressive roster of clients which also includes Spotify, Google, Salesforce, Airbnb and Huawei, among others.